8 Must-Haves for Your Credit Union’s Website

In many instances, the website is the first contact between your company and a customer. We live in the age when strong internet presence is mandatory for business success and survival in the competitive market. A well-crafted website is the best way to make a great first impression before the potential customer even decides to seek your services. The idea here is to create a site that is functional, easy to navigate, appealing, and practical in order to make sure the visitor connects these qualities with your brand. What are the essentials for a credit union’s website? Here are eight must-haves you should bear in mind.

Purpose of the website

The most common mistake that many companies make is a website without purpose. Although the purpose seems so insignificant, it plays a huge role in the actual developing process of your website. The very first thing to do when developing a credit union’s website is to consider the purpose. How do that? It’s easy, just ask yourself:

·       What do I want to accomplish with this website?

·       What is the message I want to get across?

·       What do I want visitors to learn when visiting my website?

Take some time to think about these questions and write down the answers. This will help you define the purpose of your site.

 Security 

While the internet is a great way to promote your company, you also have to take into consideration security. In order to create a credit union’s website that will follow all the latest standards, it needs to be able to protect adequately customers and their information. Hacker attacks are so common lately and your business doesn’t have to be famous worldwide to deal with this problem, hackers attack everyone. Therefore, a must-have essential for credit union’s website is security.

Mobile responsiveness

Chances are high you’re reading this article on your smartphone. Right? A vast majority of people access the internet with their phones because it’s easy and allows them to stay up to date with everything even when they’re on the go. Phones enable an easy internet access, allow you to get informed, and connect with others. A website that isn’t mobile-friendly is not good enough. It is a must to make sure your website has excellent mobile responsiveness. 

Great design

Although we should never judge a book by its cover, it doesn’t hurt to make them pretty. While the quality of information on a credit union’s website is important, you also have to pay attention to design. Make sure your website has a beautiful design that makes visitors understand you’re professional, practical, and good at what you do.

Search bar

Nobody has that much time to spend hours on someone’s website. People like practical sites where they can easily find what they’re looking for, get informed and decide what to do next. When they can’t see something immediately on your website, they will look for a search bar and enter a certain keyword. The absence of search bar makes the site less practical and chances are high the visitor won’t open pages one after another to find desired information. It’s easy to forget search bar, but include it on your must-have list and you’ll remember.

 Contact information

This seems so “generic” yet a vast majority of credit union websites fail to display contact information. Some make this section difficult to find, while others use phone numbers that aren’t functional anymore. Make contact information section visible and include different options that visitor can choose from. Different people find different things more convenient. Some prefer phone numbers, others favor emails. Also, ensure that customer service is helpful and replies to inquiries in a timely manner.

Education

It’s not enough to inform your readers about services and call it a day. Financial information is technical and contains terms that an average visitor doesn’t understand. This makes it more difficult for them to determine whether you can help them or not. A great way to stand out from other credit union websites is to educate visitors about technical terms.

News

Make sure your credit union’s website contains news section that informs visitors about the latest development in your company and community in general. Not only does it contribute to your marketing strategy, but it also helps the organization connect with website visitors. 

Conclusion

When it comes to must-haves for credit union’s website, it is important to consider practicality, efficacy, and ease of use. Think about different ways to allow visitors to get informed easily. Consider GrafWebCUSO for your credit union web design.